Privacy Policy - Direct Nutrition

Privacy Policy

Use of Information, Data Protection and Internet Privacy
MP Bio Science Ltd (trading as Direct Nutrition (Direct Nutrition)) considers the protection of your privacy as a visitor to our web site as very important.

This privacy policy explains how we use and protect any information that you give Direct Nutrition when you use this website.

Direct Nutrition is committed to ensuring that your privacy is protected at all times. You can be assured that any information you provide will only be used in accordance with this privacy statement.

Direct Nutrition uses Shopify payments by Stripe and also Paypal to run and process customer payments. Please view Stripe and Paypal’s Privacy Policy for more information.

Please remember that the security of information transmitted over the Internet cannot be guaranteed.

The Privacy Policy set out may be updated and amended from time to time without prior notice; any revised Privacy Policy will be posted here. Your submission of personal information will constitute acceptance of the Privacy Policy as it is when you post the information.  This policy is effective from February 25th 2015.

Personally Identifiable Information
Direct Nutrition only collects data as is required to fulfil your order—such as name, address, telephone number and e-mail address etc only when it is voluntarily submitted to us on this site. We will only use the information to improve our level of service and the content of our web site; provide you with tips, helpful information, product news and updates; send you samples of products; notify you of new Direct Nutrition products and services; seek your views on our products and services and for our own internal purposes.

In order to submit orders for products at the Direct website, you will be requested to submit certain personal information; this personal information shall be used to process and deliver your orders, to communicate with you concerning your order, to process payment of your order and to maintain records of your account. This information may also be used, and shared with third parties to act on Direct Nutrition's behalf, to prevent fraud or abuse of the website.

Please note that by submitting personally identifiable information and/or health related data you are, unless you have otherwise indicated, consenting to such information being processed for the above listed purposes. Further, you agree that unless otherwise stated Direct Nutrition shall have the unrestricted right to use and store on its internal systems, whether in or outside the EU, any such information provided by you. In this context please note that your information may cross national borders during processing. You can choose not to provide personal information by not agreeing to this privacy policy; however, if you so choose you will be unable to submit personal information or make any orders for products.

Under relevant data protection legislation (the Data Protection Act 1998 in the UK) you are entitled to obtain from Direct Nutrition (the Data Controller for the purposes of the data protection legislation) a printout of the data held concerning you and to have any inaccuracies in this data rectified.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail. We may use the information to customise the website according to your interests.

Direct Nutrition will store and process your personal information in the United States of America. If you cease to use the website, Direct Nutrition may continue to use the personal information in accordance with this Privacy Policy.

Non-Personally Identifiable Information
Direct Nutrition also collects non-personally identifiable information in aggregate form to track data such as the total number of visits to our web sites, the number of visitors to each page of our web sites, and the domain names of our visitors' internet service providers. We use this information, which remains in aggregate form, to understand how our visitors use our web sites so that we may improve them. We may also share this information with other Direct Nutrition companies. NO PERSONALLY IDENTIFIABLE INFORMATION IS DISCLOSED IN THIS PROCESS.

Use of IP Addresses
An Internet Protocol (IP) address is a set of numbers that is automatically assigned to your computer whenever you log on to your internet service provider or through your organisation's local area network (LAN) or wide area network (WAN). Web servers automatically identify your computer by the IP address assigned to it during your session online.

Direct Nutrition may collect IP addresses for the purposes of systems administration and to audit the use of our site. We do not ordinarily link a user's IP address to personally identifiable information of that user, which means each user's session will be logged, but the user remains anonymous to us. However, we may use IP addresses to identify users of our site when we feel it is necessary to enforce compliance with the site's terms of use, or to protect our service, site or other users.

Links to Other Web Sites
Direct Nutrition web sites provide links to other Direct Nutrition and third party web sites as a service to our users. The privacy policy described here does not apply to those sites. Please ensure you check the legal and privacy policy sections of any site you link to.

Direct Nutrition may place a "cookie" in your computer's browser. Cookies are small text files which provide us with information about how often someone visits our site, and what they do during those visits. Cookies do not themselves contain any personally identifiable information but if you provide such information to us, for example by registering with us, it may be linked to the data stored in the cookie.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

In all cases Direct Nutrition operates secure data networks protected by industry standard firewall and password protection. Direct Nutrition has security measures in place to attempt to protect against the loss, misuse and alteration of your user data under our control.

Except as outlined below, only authorised employees have access to the information you provide us. Further, we impose strict rules on Direct Nutrition employees who have access either to the databases that store user information or to the servers that host our services. Whilst we cannot guarantee that loss, misuse or alteration to data will not occur, we make every effort to prevent such unfortunate occurrences.

Sharing Personally Identifiable Information with Third Parties
Direct Nutrition employs selected third parties to provide Direct Nutrition with support services in connection with processing orders made through this web site - including delivering orders, analysing data and processing credit card statements - and such parties will have access to your information necessary to enable them to provide those services. Please rest assured that all companies providing such support services may not use your information for other purposes and are required by Direct Nutrition to meet the same high standards of data protection.

Except as stated above, Direct Nutrition will not sell or rent personally identifiable information to any third party for any purpose.

In certain special cases, we may disclose your personally identifiable information in the following circumstances:

when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to you, or otherwise injuring or interfering with Direct Nutrition's rights, property or operations, other users of this site, or anyone else who could be harmed by such activities; or

when we believe the law requires it, or in response to any demand by law enforcement authorities in connection with a criminal investigation, or civil or administrative authorities in connection with a pending civil case or administrative investigation.

Binding Nature
By submitting personal and/or health related data you agree to be bound by our privacy policy and agree that Direct Nutrition may, in its sole discretion, disclose information about you in the circumstances and to the extent set out in this policy.

Contact Us
You can request a copy of the information we hold concerning you or revoke your consent to our using your information for the above listed purposes at any time by contacting us at or at the following address:-

3 Harrison Court, Hilton Business Park, Hilton, Derby.  DE65 5UR

Managing Director
Direct Nutrition

Changes will be added to this page as required.